Summary:
- Achieved 80% cost savings with combined email marketing and database management services
- Streamlined CRM management and lead generation
- Improved marketing outreach with effective email campaigns
- Facilitated efficient data management and updates
- Received dedicated support from a Client Success Manager
Company Background:
AVARI is a rapidly growing software company that offers a SaaS platform for data fusion and visitor insights. Recently awarded the IoT Global Awards 2023 for data, cloud, and analytics innovation, AVARI has seen a significant increase in client numbers and growth.
Challenge:
With a small team and a rapidly expanding client base, AVARI faced challenges in managing their growing workload. The need for enhanced marketing efforts and efficient handling of logistics and administrative tasks became critical. To keep pace with their growth, AVARI needed professionals who could effectively communicate with their team and manage both marketing and administrative responsibilities.
Solution:
Plugwork provided AVARI with a versatile remote professional skilled in both email marketing and database management. This individual managed AVARI’s CRM system, handling tasks such as sending pre-generated emails and brochures to leads, following up with responses, and searching for new leads. The remote professional also updated and maintained the CRM system to ensure accurate and timely data management. Additionally, AVARI assigned a Client Success Manager to address any concerns and ensure smooth operation.
Results:
Plugwork’s intervention brought transformative benefits to AVARI’s operations. By addressing their needs for efficient marketing and data management, the solutions provided a profound impact on several critical areas of their business.
Cost Savings:
AVARI achieved approximately 80% cost savings by outsourcing email marketing and database management to a single remote professional. This cost-effective approach allowed AVARI to avoid the expense of hiring two separate onshore professionals.
Enhanced CRM Management:
The remote professional effectively managed AVARI’s CRM system, ensuring the accurate updating of all lead and client interaction data. This streamlined CRM management improved the organization’s ability to track and respond to leads effectively.
Effective Lead Generation:
AVARI significantly boosted its lead generation efforts by acquiring over 200 new leads daily. The remote professional’s work in sending pre-sales emails and marketing materials contributed to this increased lead flow.
Improved Marketing Outreach:
The remote professional handled email marketing campaigns, including the sending of pre-generated emails and follow-up communications. This enhanced AVARI’s marketing outreach and contributed to more effective engagement with potential clients.
Dedicated Support:
AVARI benefited from the support of a Client Success Manager who was available to assist with any questions or concerns regarding the remote professional’s performance. AVARI consistently met its needs with this additional layer of support.
Conclusion:
Plugwork’s outsourcing solutions provided AVARI with a cost-effective and efficient way to manage their growing marketing and administrative needs. The combination of email marketing and database management services, along with dedicated support, played a crucial role in supporting AVARI’s rapid growth and operational success.
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